So what was somewhat unknown in Canada more than a decade ago, has now become common knowledge.
Dating is prevalent everywhere but casual dating has always faced some or other conflict from society.
It is one of the biggest dating sites with over 90 million registered users across the globe. Mingle2 is a membership service of which users pay to be a part.
It was originally a service called Just Say Hi, but the site transitioned to Mingle2 in 2008 and now works with many populations of singles.
Even though it is said to have been an American culture, the hook-up culture had its own rise in Canada in the early 2000s.
And after the internet boom and introduction of several dating websites as well as dating apps, casual sex and search for love online became quite the popular point for every other person.
The quality of the women featured on the various sites differs quite significantly and the number of features available also sets some sites apart from the rest.
Online dating has grown in popularity to the point where there is almost no social stigma attached to it.
With an estimated 1,000 online dating sites in existence, however, it can be hard to sift through all the options and decide which is the best site.
Canada was literally taken by storm by the whole idea of Adult Friend Finder where users could simply visit profiles, pay for guaranteed offers to find a suitable partner and release their urges for sexual satisfaction.
However, the other dating sites and apps too started sprouting and online hunt for hook ups increased like never before.